Smartphone shipments all through Southeast Asia reached solely 24.5 million fashions in the midst of the April-June interval – a drop of seven% compared with the values throughout the earlier quarter. Rising ranges of inflation resulted in lower ranges of shopper demand all through the realm. Indonesia is a very powerful market throughout the space with 9.1 million system shipments and 37% of the SEA market. The Philippines is offered in second with 4.4 million shipments whereas these in Thailand numbered 4 million. Vietnam (3.1 million) and Malaysia (2.4 million) rounded out the top-five markets in Southeast Asia.
Samsung remained the very best vendor relating to shipments in SEA at 5.7 million fashions and it moreover reached a 23% market share. Demand for midrange and high-end Galaxy A-series items was lower than anticipated all through the realm whereas entry-level items helped protected the lead. Oppo is the second essential vendor with 4.4 million shipments and an 18% share of the combined market. Demand for Oppo A16 assortment items was considerably extreme all through plenty of SEA markets.
Xiaomi is offered in third place with 4 million shipments and a 16% market share. The Redmi 10 assortment and the earlier Redmi 9 assortment continued to see strong demand from consumers and the simply currently launched Poco F4 assortment made some buzz on on-line channels. Vivo (3.2 million shipments) and Realme (2.6 million shipments) achieved the guidelines of top-five producers relating to shipments.
| Southeast Asia smartphone shipments and annual progress | Canalys Smartphone Market Pulse: Q2 2022 | |||||
| Vendor | Q2 2022 shipments (million) | Q2 2022 market share | Q2 2021 shipments (million) | Q2 2021 market share | Annual progress |
| Samsung | 5.7 | 23% | 5.4 | 20% | 4% |
| Oppo | 4.4 | 18% | 4.9 | 18% | -10% |
| Xiaomi | 4.0 | 16% | 6.0 | 22% | -34% |
| vivo | 3.2 | 12% | 3.9 | 14% | -18% |
| realme | 2.6 | 11% | 3.3 | 12% | -22% |
| Others | 4.7 | 19% | 4.1 | 15% | 14% |
| Full | 24.5 | 100% | 27.7 | 100% | -11% |
| Notes: Figures in tables rounded to the first decimal stage Provide: Canalys Smartphone Analysis (sell-in shipments), August 2022 |
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Demand for 5G items has declined severely and solely amounted to 18% of full shipments throughout the space. Prospects aren’t seeing wise makes use of for 5G at this stage, notably throughout the entry-level and midrange section the place LTE items current ample neighborhood speeds and safety.
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