Canalys: Q2 smartphone shipments in Southeast Asia decline by 7%

Smartphone shipments all through Southeast Asia reached solely 24.5 million fashions in the midst of the April-June interval – a drop of seven% compared with the values throughout the earlier quarter. Rising ranges of inflation resulted in lower ranges of shopper demand all through the realm. Indonesia is a very powerful market throughout the space with 9.1 million system shipments and 37% of the SEA market. The Philippines is offered in second with 4.4 million shipments whereas these in Thailand numbered 4 million. Vietnam (3.1 million) and Malaysia (2.4 million) rounded out the top-five markets in Southeast Asia.

Samsung remained the very best vendor relating to shipments in SEA at 5.7 million fashions and it moreover reached a 23% market share. Demand for midrange and high-end Galaxy A-series items was lower than anticipated all through the realm whereas entry-level items helped protected the lead. Oppo is the second essential vendor with 4.4 million shipments and an 18% share of the combined market. Demand for Oppo A16 assortment items was considerably extreme all through plenty of SEA markets.

Xiaomi is offered in third place with 4 million shipments and a 16% market share. The Redmi 10 assortment and the earlier Redmi 9 assortment continued to see strong demand from consumers and the simply currently launched Poco F4 assortment made some buzz on on-line channels. Vivo (3.2 million shipments) and Realme (2.6 million shipments) achieved the guidelines of top-five producers relating to shipments.

Southeast Asia smartphone shipments and annual progress | Canalys Smartphone Market Pulse: Q2 2022
Vendor Q2 2022 shipments (million) Q2 2022 market share Q2 2021 shipments (million) Q2 2021 market share Annual progress
Samsung 5.7 23% 5.4 20% 4%
Oppo 4.4 18% 4.9 18% -10%
Xiaomi 4.0 16% 6.0 22% -34%
vivo 3.2 12% 3.9 14% -18%
realme 2.6 11% 3.3 12% -22%
Others  4.7 19% 4.1 15% 14%
Full  24.5 100% 27.7 100% -11%
Notes: Figures in tables rounded to the first decimal stage
Provide: Canalys Smartphone Analysis (sell-in shipments), August 2022

Demand for 5G items has declined severely and solely amounted to 18% of full shipments throughout the space. Prospects aren’t seeing wise makes use of for 5G at this stage, notably throughout the entry-level and midrange section the place LTE items current ample neighborhood speeds and safety.


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