Smartphone shipments all through Southeast Asia reached solely 24.5 million fashions in the midst of the April-June interval – a drop of seven% compared with the values throughout the earlier quarter. Rising ranges of inflation resulted in lower ranges of shopper demand all through the realm. Indonesia is a very powerful market throughout the space with 9.1 million system shipments and 37% of the SEA market. The Philippines is offered in second with 4.4 million shipments whereas these in Thailand numbered 4 million. Vietnam (3.1 million) and Malaysia (2.4 million) rounded out the top-five markets in Southeast Asia.
Samsung remained the very best vendor relating to shipments in SEA at 5.7 million fashions and it moreover reached a 23% market share. Demand for midrange and high-end Galaxy A-series items was lower than anticipated all through the realm whereas entry-level items helped protected the lead. Oppo is the second essential vendor with 4.4 million shipments and an 18% share of the combined market. Demand for Oppo A16 assortment items was considerably extreme all through plenty of SEA markets.
Xiaomi is offered in third place with 4 million shipments and a 16% market share. The Redmi 10 assortment and the earlier Redmi 9 assortment continued to see strong demand from consumers and the simply currently launched Poco F4 assortment made some buzz on on-line channels. Vivo (3.2 million shipments) and Realme (2.6 million shipments) achieved the guidelines of top-five producers relating to shipments.
|Southeast Asia smartphone shipments and annual progress | Canalys Smartphone Market Pulse: Q2 2022|
|Vendor||Q2 2022 shipments (million)||Q2 2022 market share||Q2 2021 shipments (million)||Q2 2021 market share||Annual progress|
|Notes: Figures in tables rounded to the first decimal stage
Provide: Canalys Smartphone Analysis (sell-in shipments), August 2022
Demand for 5G items has declined severely and solely amounted to 18% of full shipments throughout the space. Prospects aren’t seeing wise makes use of for 5G at this stage, notably throughout the entry-level and midrange section the place LTE items current ample neighborhood speeds and safety.